2014 NAIAS: Tim Kuniskis and the Ron Burgundy Effect

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Photo: Ron Sessions, Car and Driver

Photo: Ron Sessions, Car and Driver

The North American International Auto Show is in its second week now, which means Cobo Hall is open to the public. It’s time for the press to get out of the way and start disseminating all the news from last week. You might recall we previously shared an interview with Robert Hegbloom and Michael Cairns, a pair of executives from RAM Trucks. This week, Car and Driver has tracked down the head of what was once the other side of the same coin. They interviewed Tim Kuniskis, CEO of Dodge.

Their questions are on point as usual, and they pick Kuniskis’s mind about the Dodge RAM split, muscle cars, the Dodge Durango, and the Ron Burgundy effect.

In case you need a reminder of who Ron Burgundy is, here’s one of his TV spots:

Now, to find out what effect Ron is having on the Durango’s numbers, read the full interview on Car and Driver.

2014 NAIAS: Tim Kuniskis and the Ron Burgundy Effect was last modified: December 23rd, 2014 by Chris Leith Dodge

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